The Negative Results of Businesses Who Don’t Use Social Media
If you haven’t heard it yet, here’s the truth in one sentence: business without social media is doomed to fail. That may seem like an extreme way to put it, but it’s true—those who don’t leverage social media in their businesses are leaving money on the table and putting themselves at a severe disadvantage when it comes to competing with savvy online marketers who are taking advantage of these powerful tools every day.
Though many businesses have chosen to forego using social media, it’s an incredibly important avenue that can be used to generate business connections with consumers and more. If you aren’t sure how to use social media properly in your business or if you want to know why it’s so important, this article will help you understand why the negative results of businesses who don’t use social media is something that needs to be fixed as soon as possible
Failing to make your brand stand out
If you’re not on social media, chances are your customers are talking about your competitors on it. Your brand is missing out on valuable opportunities to engage with customers, and in some cases, failing to make your brand stand out can hurt your business. For example, a recent study found that 90% of consumers trust recommendations from friends and family more than information from brands. As we’ve discussed before, having an active presence on social media helps ensure your brand stands out in a crowded marketplace and provides an opportunity for direct engagement with customers. This can lead to increased customer loyalty—and potentially sales—over time. Without an active presence, however, these benefits simply aren’t possible.
Lower brand awareness
If a business isn’t using social media, it means that they aren’t active on any public network. Many people will assume there’s something wrong with that business if it’s not being talked about, or if no one has heard about it. This can lead to lower brand awareness and low sales figures. Having a strong online presence is important for many businesses, so don’t let your competitors have all of the fun! You should have at least one Facebook page and one Twitter account. Those are great places to start—but remember: you need more than just those two platforms in order to succeed online. You also need an Instagram account, Google+ profile, Pinterest boards…the list goes on!
Loss of potential clients
The internet is home to billions of people who may be in need of your products or services. The only way to reach them is through social media. Using social media allows you to connect with customers and potential clients in a way that’s friendly, accessible, and easy for them. Without social media, you lose out on potential clients; without potential clients, your business won’t grow. If there’s one thing every business owner should know about their company, it’s how many active clients they have at any given time. If you don’t have a current count of all active clients, you can find yourself in trouble if something happens to your service provider or web host—you might not even realize there are problems until it’s too late.
The most obvious negative impact of not using social media is lost sales. A business that doesn’t have a Twitter, Facebook, or other social media presence will be hard-pressed to attract new customers or get customers to return. As such, each year businesses that don’t use social media are losing hundreds of thousands (or even millions) in potential sales. How many people? It’s impossible to know exactly how many people who would otherwise buy from your company aren’t doing so because you aren’t on social media, but according to eMarketer, 40% of internet users globally are on Facebook.
You are unaware of what your competitors are up to
Most businesses are still unaware of what their competitors are up to. This can put them at a disadvantage when it comes to marketing. If your competitors are using social media to market, you need to do it as well. Maybe they are using Facebook ads or Pinterest. Maybe they are releasing new products on Instagram. There is no way for you to know unless you pay attention and use social media yourself. If you don’t use these platforms then your competitors will have an advantage over you in terms of advertising and marketing strategies. The best thing that business owners can do is start learning about all types of online marketing techniques and apply them to their own business strategies.
Ineffective marketing campaign
An ineffective marketing campaign has a higher chance of hurting your business than helping it. Think about it: if you aren’t reaching your audience, or are doing so ineffectively, what does that say about your company? It says that you aren’t really focused on providing value for customers—not to mention that everyone loses out when businesses fail to adapt and change with their environment. If you keep up with social media, it helps keep both customers and investors alike informed about new products or deals coming out. For example, people might be more likely to shop at a store that posts coupons and specials on Facebook or Twitter—and they might also be more likely to invest in a company whose CEO seems responsive and active online. Remember: by taking advantage of all forms of social media, you have an opportunity to increase sales and build trust with potential clients. So make sure you don’t fall behind!
Unaware of what customers are saying about you online.
This is especially true of businesses that don’t use social media. Unfortunately, you can be online just fine and still not have any idea what customers are saying about you. So if your business isn’t active on social media or uses it only for promotional purposes (and not in response to customers), there’s a good chance that you might be missing a few opportunities to turn unhappy customers into satisfied ones. If you want to avoid negative reviews from potential customers, then try monitoring conversations happening around your brand on social media channels like Facebook and Twitter. If someone has posted something negative about your company, reach out privately and offer assistance—if possible—or at least try to make things right. And when you respond publicly to a positive review, let everyone know how much you appreciate their kind words.
Poor customer service
There are few things worse than poor customer service. Poor customer service can damage a company’s reputation and turn people away from even considering your brand, despite it offering all of their needs. If you don’t have time to provide great service on social media, then perhaps you should look into hiring someone who does. After all, if your business isn’t providing what people need or are asking for through social media, they may head to a competitor who can meet those needs. >How Not Using Social Media Can Hurt Your Business<
Social media has become an integral part of doing business in today’s world. Consumers use these platforms to communicate with businesses, share information about products and services, ask questions about purchases, and more.
A lot can be said about a business that does not use social media, but there is one thing for sure: It is missing out on so many opportunities to connect with new clients and reach an even wider audience. It’s important to understand how valuable social media really is if you want your business to succeed. However, some businesses might be turned off by it because they think they need a big following before they start using it or because they don’t have time. In conclusion, social media is vital to growing any business, but businesses should know how important it is in order to reap its benefits.